The San Diego Event Coalition advocates for event professionals in San Diego County, and works to educate the industry and government officials on standards for safe operation of events.


The San Diego Event Coalition is a collaboration of San Diego’s most esteemed event producers, planners and venue managers that are united with a common goal: the safe re-opening of events of all kinds in San Diego County. 


With an average of more than 20 years of experience, our commitment is the creation of operational protocols that all events should adopt, from a small backyard wedding, to a large festival.  These standards address all aspects of sanitation, public health and social distancing.  The documentation we have created is extremely detailed and provides a framework for all events during the time of Covid19.


Events create meaningful experiences for the community and celebrate our humanity. The live event industry, often overlooked by public agencies, employs thousands of event professionals in San Diego County, many of whom have become unemployed, and/or on the brink of needing to close their businesses. Beyond just the planners and producers, the impact of event cancellations has deeply impacted rental companies, caterers, staging companies, security providers, food and beverage providers and more.  It’s a million-dollar industry that has been forced to shutter.  We have united the industry in order help us get to work again.


Our mission is to bring events back to the San Diego community.  Our commitment is health and safety for the community, event participants, staff and volunteers.  Please join us in making our voice heard.  


Laurel McFarlane
McFarlane Productions
Martha Henderson
San Diego Pride
Kevin Hellman
SDS Events
Treasurer, Communications Manager
Yinka Freeman
Triple Pocket Events
Board Member
Rick Bauer
Kennedy & Associates
Board Member
Mike Kociela
SoCal Taco Fest
Vice President, Membership Manager
Kevin Leap
Board Member, Sponsorships
Brent Walla
Snapp & Associates
Board Member
Michelle Metter
Fast Forward Events
Board Member
Sandi Cottrell
ArtWalk San Diego
Kira Finkenberg
The Kira Co.
Social Media Manager


Catherine Miller
Gator by the Bay
Jenna Thompson
McFarlane Productions
Curt Brooker
ArtWalk San Diego
Peter Oliver
Gator by the Bay
Angela Verdenacci
The Event Factory